Related Products on your Ecommerce Website Design

Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of an assortment of products from your ecommerce website design.

Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.

Product Filtering

Allowing your users to customize their ecommerce website design experience on your website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have.

Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier.

To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.

Product Details

It is very important to provide all of your product information, including extensive details about each of your products in a clean, concise, manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase.

When products, sizes, or colors do happen to go out of stock, allow customers to sign up to be notified of when the product they were looking for becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.

Dynamic Shopping Cart

When a visitor adds an item to their shopping cart, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding.

This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase.

Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to save it for later instead.

Shipping Options

It’s essential for any successful ecommerce website design to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping.

Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process on your ecommerce website design.

Payment Confirmation

Clicking the final “submit payment” button for many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page but also by sending them an email confirming receipt of their payment.

Provide your customers with tracking information once their order has shipped as well so that they can feel at ease through the final step of the transaction.

List contact information

Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly.

If you don’t display your contact information visible for your customers and they have to scour your site for contact information, it could lose you a sale.

Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.

Building brand loyalty

Look for opportunities to bring users back to your ecommerce website design whenever possible.

Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your ecommerce website design is with timely emails that go out announcing the arrival of new products or seasonal sales.

If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.

A hassle-free checkout process

Create a checkout process that makes it effortless for your visitors to purchase your products.

It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale.

Finally, display trust symbols like VeriSign or McAfee badges proudly on your ecommerce website design in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.

Be up 100% of the time

An  ecommerce website design is only a helpful ecommerce tool if it is functioning correctly.

Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately.

Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.

Building Brand Recognition

Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand.

For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your ecommerce website design.

If you’re not sure where to start, looking at major ecommerce websites design and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results.

Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.

Strong Call-to-Actions

Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page.

Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your ecommerce website design for a few more minutes by offering them secondary options.