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PAID MEDIA ADVERTISING

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Paid Media

Process

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

paid media discovery

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics.

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit.

Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk.

WORK WITH US Paid Media

 

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

paid media strategy

Paid Media Strategy

 

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.

Measurement Planning

 

Document measurable short-term and long-term goals to evaluate campaign performance.

WORK WITH US Paid Media

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

landing page and campaign setup

Content Implementation

 

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.

 

Technical Implementation

 

Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.

WORK WITH US Paid Media

Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copy

paid media optimization

 

Short-Term Adjustments

 

Change bids, ads, and landing pages based on short-term performance indicators (daily or every few days).

 

Campaign Adjustments

 

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).

WORK WITH US Paid Media

Provide regular reporting that includes analysis of campaign performance, KPIs,
and goal tracking and adjust project plan based on results

paid media analysis and reporting

Monthly Performance Reports

 

Define client information & business goals along with all required information to properly complete discovery process.

 

Quarterly Review

 

A comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

WORK WITH US Paid Media

Keys To A Successful
Paid Media Campaign

Selection Of The Proper Keywords

selection of the proper keywords

 

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Landing Page Creation and Optimization

Landing Page Creation and Optimization

 

 

Each landing page should be tailored to your unique products or services and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Ongoing Analysis

Ongoing Analysis

 

 

 

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Monthly link building

link building and outreach
Monthly link building and content outreach take place in order to augment ranking growth.

Ready to discuss your project?

key icon

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in your products and services.

Relevance:

It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search.

 

Matching Options:

You can specify whether to bid on broad match keywords, (e.g. a bid on “website design” will show your ads for the query “website design company”, but also “website design awards”, or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will display your ad for the query “website design company”, but not “website design jobs”.

geo targeting icon

Geographical Targeting

 

If you are only looking to attract local customers, you can specify that your ad run only on results geared.

to your neighborhood, your city or your state (i.e. Pretoria Dentist).

 

timing icon

Timing

 

PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads

only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding

your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients

and customers.

 

Ready to discuss your project?

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